By Kathrina Antonio

To expand its local product offerings, MMSU has partnered with Rayuray Farmers Agriculture Cooperative (RFAC) through a technology licensing agreement today, September 23, to commercialize the MMSU Brown Rice Krispies and Brown Rice Coffee.

Signed by MMSU OIC President Dr. Prima Fe Franco, MMSU Director of Innovation and Technology Dr. Dionisio Bucao, RFAC chairman Mr. Guillermo Quemquem represented by RFAC manager Mr. Jorge Suguitan, and RFAC secretary Ms. Infenita Puyot, the agreement focuses on the crucial role of technology transfer in turning academic research into commercially viable products. The signing ceremony was witnessed by staff members and employees of MMSU Innovation and Technology, RFAC, and DA-PhilRice.

With the assistance from the MMSU Technology Business Incubation and DA-PhilRice, RFAC will be able to use the facilities and equipment of the MMSU Food Innovation Center and participate in specialized training and coaching sessions. By working closely with local cooperatives, MMSU ensures that its innovations directly impact the local economy while also addressing the needs of consumers. 

Dr. Franco emphasized the importance of developing technologies that have real-world applications, particularly those that can benefit the local economy and promote agricultural sustainability.

“The commercialization of Brown Rice Krispies and Brown Rice Coffee is a testament to the university’s dedication to producing research-driven innovations that serve the community,” she said, sharing her confidence in this partnership as it will “yield significant benefits for local farmers and consumers alike.”

The Brown Rice Krispies offers a nutritious and healthy alternative to traditional snacks and was created by Technology Generators Dr. Felicitas Sanculi, Mr. Eleazer Grande, Mr. Jerson Coloma, and Ms. Hazel Bartolome. 

On the other hand, Brown Rice Coffee is a unique blend of coffee that highlights the best flavors and quality of roasted brown rice. This was created by Technology Generators Eleazer Grande, Dr. Felicitas Sanculi, and Dr. Dionisio Bucao.

The commercialization of Brown Rice Krispies is expected to stimulate demand for brown rice, particularly the Hiami variety, and promote the sustainable use of local crops. Meanwhile, Brown Rice Coffee production will support the local coffee farming industry, offering farmers the chance to participate in the growing market for premium, locally-made coffee.